A Culture of Respect

A Culture of Respect: How Can Leaders Create a Culture of Respect in an Industrial Organization? ORGL 506 Gonzaga University John Gergich ORGL 506 A1 Professor Barbara McLaughlin February 19th, 2012 Abstract This paper provides an overview of research surrounding the importance of creating a culture of respect within an industrial organization. The research identifies key definitions of respect as well as other principles interrelated to respect such as honesty, integrity and transparency. Drawing on the research, culture is defined by policies, procedures and behaviors of the individuals who make up the organization.The research also describes not only the keys necessary to developing an environment where respect and trust flourish, but how to sustain the gains in order to create a competitive advantage. When respect and trust are increased, productivity increases and cost is reduced. Conversely, when respect and trust are low, the speed at which things are accomplished is significa ntly slowed and costs begin to spiral out of control. Creating a Culture of Respect Respect is one of the values that we hear talked about a lot in organizations.Respect is a word that usually evokes a positive conversation in that most human beings feel that respect is important and valued. The problem has been that almost no one really thinks about or understands what it means to respect someone, create a culture of respect among people or for that matter what it means to be to be respected. We don’t generally normally think of respect as an action but as a feeling or judgment about other people. The purpose of this literature review is to give leaders, line managers, project managers and change agents practical assistance in creating a work environment where everyone feels valued and espected and where harassment and bullying are unacceptable. The guidance draws on information from a number of resources and research documents produced in recent years. Leaders who fail to t ackle discrimination, harassment and bullying pay a price. The cost to an organization can be measured in: †¢ lost time because staff are affected by stress and ill health †¢ lower engagement due to low morale †¢ reduced work output and quality of service †¢ lost resources due to trained and experienced people leaving the organization Organizations are complex systems with their own rules and cultures.The way that organizations manage people plays an important role in the creation of a culture that is either respectful or bullying towards its employees. An organization has to ensure that its systems and culture do not reward bullying behavior, but rather that such behavior will be discovered and challenged. Literature Review Defining Respect The word respect originates from the Latin â€Å"respectus† which means â€Å"to look† or â€Å"to look back†. The term can be distinguished as having something to do with observation.If the prefix  "re† implies â€Å"again†, then we have the concept of respect as meaning something like â€Å"looking again† (Selman, 2001). Respecting another means we are â€Å"looking† at the other person in a particular way. Although we may or may not agree with another’s worldview or perspective, we are open to listening and honoring their opinion. Conversely, disrespect conveys a behavior in which we are generally closed to certain possibilities and conversations with them. Although respect is just a word, what it means and what it distinguishes for us can make all the difference in how we observe ourselves and others.In the article Leadership and respect, the author suggests that while respect is a context for any relationship, we as individuals make the choice whether it is an expression of our commitment to effective relationships with others or whether it becomes part of a culture and worldview that separates and limits us. Stephen M. R. Covey suggests t hat the foundation of effective relationships is trust. While us as individuals may have positive intent, people judge others based on consistent behavior. The single biggest violation of trust is integrity.Covey asserts that integrity is of greater importance than honesty. Although honesty is crucial, integrity is made up of three other components: congruency, humility and courage (2006). It stands to reason that respect begins with leaders displaying an honorable character which is consistent in nature with the values and goals of the organization. If leaders simply pay â€Å"lip service† when people are watching, yet act in an inconsistent way in private, the foundation of trust has been damaged and it will be difficult at best to create an atmosphere of respect. How Respect is DevelopedCreating a culture of respect begins with a commitment to seeing everyone as worthy of respect. As previously suggested, while we don’t always have a choice about our automatic judgm ents and predispositions, we do have a choice about what our valuations mean and the weight we give to them in our day to day relationships (Selman, 2001). Covey describes building trust and respect within an organization as a cause and effect relationship. The author suggests that there are taxes and dividends companies can avoid and leverage in an attempt to develop a culture of respect (2006) (fig. 1. 1). Taxes |Dividends | |Redundancy |Increased Value | |Bureaucracy |Accelerated Growth | |Politics |Enhanced Innovation | |Disengagement |Improved Collaboration | |Turnover |Stronger Partnering | |Churn |Better Execution | |Fraud |Heightened Loyalty | Figure 1. 1 As organizations develop a culture of respect, standards and values have an impact on an employee’s perception as to what is acceptable behavior (Tehrani, 2001). Organizations going through this type of cultural transformation need to engage all pertinent stakeholders in the development process. This universal participation and buy-in dramatically increases the likelihood of success. How Respect is SustainedArmstrong International is a privately-owned mid-sized manufacturing corporation in Michigan which has been steadily growing even during the recession. In their 109 year existence they have never had a single layoff. According to the company’s fourth-generation Chief Executive, David Armstrong, the secret to their success is establishing a work culture based on respect (Earing, 2012). Specifically in an industrial organization, Armstrong believes the key to a successful manufacturing operation is one that focuses on building a culture based on core values, such as honesty and respect. â€Å"It all goes back to the golden rule—‘Do unto others as you would do to you. ’ Treat your employees with respect and courtesy, and communicate with them about what’s going on,† (para 12).Tehrani suggests that organizations need to practical and emotional suppo rt to people in conflict when issues arise (2001). Although an organization with a sustained level of respect is characterized as having an atmosphere of trust and dignity, it is equally important for leaders to be actively involved in being aware and diagnosing the signs and symptoms of bullying and harassment. Nancy R. Lockwood theorizes that workplace diversity is no longer just about anti-discrimination compliance, but also that it focuses on inclusion and the impact on the bottom line. Leveraging workplace diversity, and thus diversity of thought, is increasingly seen as a vital strategic resource for competitive advantage.More companies are linking workplace diversity to their strategic goals and objectives–and holding management accountable for results (2005). Thus, HR plays a key role in diversity management and leadership to create and empower an organizational culture that fosters a respectful, inclusive, knowledge-based environment where each employee has the oppor tunity to learn, grow and meaningfully contribute to the organization's success. Conclusion Organizations will never completely eradicate human beings from having judgments about themselves and others. However, as leaders we can establish an environment of respect and live by the principle of trust.Like all values, respect cannot be legislated or regulated into existence. It must be learned, coached and demonstrated by leaders throughout the organization. Respect, as has been distinguished, is the context for all relationships and can be created through commitment within every day interactions. Achieving a environment where all people are fully engaged and respected is a large undertaking that requires tremendous focus and leadership. It cannot be something you do on the corner of your desk or when you have time. You need to observe evidence that the behavior is evident and institutionalized within the organization. References Covey, S. M. R. (2006).The Speed of Trust. New York: Sim on & Schuster. Earing, A. (2012). Successful Manufacturing Starts With Respect. Retrieved January 28th, 2012 from http://www. impomag. com/scripts/ShowPR. asp? RID=11870=0 Lockwood, N. (2005). Workplace diversity: leveraging the power of difference for competitive advantage. Retrieved January 28th, 2012 from http://findarticles. com/p/articles/mi_m3495/is_6_50/ai_n14702678/ Selman, J. (2001). Leadership and respect. Retrieved January 28th, 2012 from http://www. paracomm. com/articles/respect. html Tehrani, N. (2001). Building a culture of respect: managing bullying at work. London: Taylor & Francis. [pic]

How to Calculate Beta Essay

How to Calculate Beta Beta refers to the volatility of a particular stock compared against the volatility of the entire stock market or, in practice, a representative index of that market, such as the Standard and Poor’s (S;amp;P) 500. Beta is an indicator of how risky a particular stock is and is used to evaluate its expected rate of return. Beta is one of the fundamentals stock analysts consider when choosing stocks for their portfolios, along with price-to-earnings ratio, shareholder’s equity, debt-to-equity ratio and other factors. Here’s how to calculate beta and use beta to figure an expected rate of return. This is the rate of return an investor could expect on an investment in which his or her money is not at risk, such as U. S. Treasury Bills for investments in U. S. dollars and German Government Bills for investments that trade in euros. This figure is normally expressed as a percentage.Determine the respective rates of return for the stock and for the market or representative index. These figures are also expressed as percentages. Usually, the rates of return are figured over several months. * Either or both of these values may be negative, meaning that investing in the stock or the market (index) as a whole would mean a loss against the investment during the period. Subtract the risk-free rate from the market (or index) rate of return. If the market or index rate of return is 8 percent and the risk-free rate is again 2 percent, the difference would be 6 percent. Divide the difference in the stock’s return rate minus the risk-free rate by the market (or index) rate of return minus the risk-free rate. This is the beta, which is typically expressed as a decimal value. In the example above, the beta would be 5 divided by 6, or 0. 833. * The beta of the market itself, or its representative index, is by definition 1. 0, as the market is being compared against itself and any nonzero number divided by itself equals. A beta less than 1 means that the stock is less volatile than the market as a whole, while a beta greater than 1 means the stock is more volatile than the market as a whole. The beta value can be less than zero, meaning either that the stock is losing money while the market as a whole is gaining (more likely) or that the stock is gaining while the market as a whole is losing money (less likely). * When figuring beta, it is common, though not required, to use an index representative of the market in which the stock trades. For U. S. stocks, the S&P 500 is the index sually used, although an industrial stock may be better served by comparing it against the Dow Jones Industrial Average.

The Causes Of World War I - 1171 Words

A Historical Analysis of the Causes of World War I (187)The initial causes of World War I can be defined through the problematic issues of late British Imperialism during the Boxer rebellion in 1900. Many Chinese citizens had become rebellious to German imperialism, which allowed Kaiser Wilhelm II to send the German East Asia Squadron to quell the uprising. This action forced the Great Powers, such as Great Britain and Russia, to also send troops to stop the rebellion. Due to the rising power of the German navy and military, it became evident that a European arms race had laid the foundation for conflict between Germany and England: â€Å"An official visit to the German shipyards at Kiel and Wilhelmshaven convinced the Admiralty that Kaiser’s naval preparations were aimed at England, and England alone† (Herman 481). More so, the Kaiser promoted a strict form of German nationalism that galvanized the military industrial complex to build an army that would dominate Europe. This blend of German imperialism, nationalism, a nd militarism were the major underlying causes of World War I. Certainly, Britain and the rest of Europe competed with Germany to dominate Europe and colonial outposts throughout the world. The rise of German nationalism was a major contributor to World War I by creating a sense of pride and unique regional identity for the government and the military. One aspect of German nationalism was based on the racial superiority of Germans in comparison to otherShow MoreRelatedThe Cause Of World War I966 Words   |  4 Pages World War I is known today as one of America’s worst wars in history, due to the facts because it was the First World War and well over eight million people died. World War I was between the countries of Germany, United States, Russia, France, and among many others. There are many causes of World War I, both immediate and underlying causes. Immediate causes meaning a specific short-term occurrence that is directly related to the event and essentially what created the event. The immediate cause ofRead MoreThe Causes of World War I674 Words   |  3 PagesThe Causes of World War I World War I has several causes, including four decades of conflict which led up to its actual beginning (McMeekin, 2011). Alliances between countries, nationalism, military structures and imperialism all played significant roles in the conflict, but there were more immediate origins that were also important when it came down to the decision to go to war (Barnes, 1929). During the crisis of 1914 there were decisions made and actions taken by generals and statesmen, includingRead MoreThe Causes of World War I1090 Words   |  5 Pagesterrifying wars in history broke out. One by one, starting with Germany, the nations of Europe picked up their weapons and entered a four-year period of annihilation and destruction. Germany was by all means responsible for the conditions that led to the outbreak of World War I due to their hunger for sovereignty which crippled the balance of power in Europe, their unconditional support for Austria, and the German war plan which transformed what should h ave been a local war into a horrendous world war.Read MoreCauses of World War I Essay1167 Words   |  5 Pagesevents happens to be World War I, which was evoked by many different causes. The most significant and immediate causes of this catastrophe was the assassination of Archduke Franz Ferdinand and his wife, Sophie. Numerous nations were involved in this war, and two examples of opposing forces are Germany and Russia. World War I was resolved to an extent with the Treaty of Versailles, but it was not entirely settled. This is clear because World War II was a result of World War I. The assassinationRead More The Causes of World War I Essay1065 Words   |  5 PagesThe Causes of World War I World War I was the result of certain countries aggression towards others and by the rising nationalism of the European nations. Economic and imperial competition and fear of war triggered military alliances and an arms race, which further escalated the tension contributing to the outbreak of war. At the settlement of the Congress of Vienna in 1815, the idea of nationalism was ignored to preserve the peace. Germany and Italy were dividedRead MoreEssay on The Causes of World War I860 Words   |  4 PagesThe Causes of World War I It has been suggested that naval rivalry was the main cause of World War One because, this was one of the most significant causes of tension between some of the most powerful countries in Europe. I strongly agree that this contributed to World War One but there are also several other factors that have to be considered such as the Assassination of Archduke Franz Ferdinand, the First Moroccan Crisis, the Second Moroccan Crisis, the Balkan WarsRead MoreThe Underlying Cause Of World War I1436 Words   |  6 Pages Yuri Nazaire 3A- Honors Global Studies MR:Binns 05-27-16 What were the underlying causes of World War I- Research paper World War I, also known as the first World War, or the Great War, was a global war originating in Europe the began on the 28th of July 1914 and lasted until the 11th of November 1918. World War I was a war that was fought between two sides with a few of the World’s greatest Nations of that time. 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The many long term causes were building lots of tension between the complex alliances and eventually the tension would grow so big and would only need one thing to spark off a world war. In this essayRead More Cause of World War I Essay575 Words   |  3 Pages WWI Causes World War I, a war that started out locally in Europe between Austria-Hungary and Serbia that later ended up including thirty two different nations. This war has been around for almost a century and yet the causes of it are still being debated. There are many different scenarios that have been considered. Some of the key reasons that were believed to have instigated WWI were nationalism, imperialism, militarism, and an arrangement of treaties. Also the assassination of Archduke Franz

Health Care Systems The Uk, Canada, And The United States

The purpose of this paper is to compare health care systems in three western industrialized democratic societies: The UK, Canada, and the United States. Each nation’s health care system is a reflection of it’s history, politics, economy, and national values (Reid, 2009). Although there are local varations of health care systems, they all tend to follow the same general pattern. In some models, government is both the provider of health care and the payer. In others, doctors and hospitals are in the private sector but government pays the bills. While in other coutries both the providers and the payers are private (Reid, 2009). The UK (British) Health Care System The British health care system was forged around this key principal; a modern state must provide medical care to everybody, sick or well, young or old, rich or poor (Reid, 2009). The British National Health Service uses the Beveridge Model which was establised by William Beveridge sixty years ago. The system is dedicatied to the proposition thst nobody should ever have to pay a medicial bill (Reid, 2009). After reading this information, immediely I thought how is such a system possible. In the Beveridge system, health care is provded and finacied by the govenement, through tax payments. Eventually the National Health System ran into some budgetting problems. To offset the cost of health care a nonimal fee would be applied to prescriptions. But the fee is wavied for children, anyone over sixty, pregnant women, and theShow MoreRelatedHow Does Economics Affect Global Health Care739 Words   |  3 Pages Impact of Economics on Global Health Care Tatyana Kislyak University of Providence Impact of Economics on Global Health Care United States of America (USA) is a leader in healthcare spending (Holtz, 2013). The cost of the healthcare per capital is the highest in the world. The USA pays about $5267 per person annually for healthcare (Holtz, 2013). Insurance-based healthcare system is not working to the fullest potential, and this system is not cost-effective. Even though Americans haveRead MoreThe Uk And Canada National Health Insurance Plan902 Words   |  4 Pagespaper by hacker, there are several points that explain why the UK and Canada have a national health insurance plan, but the U.S. does not. There are two areas that he goes over, which are structure and sequence. In this paper, Structure goes over such areas like political and government structure and how that effects the advancement of a national health care policy. Sequence goes over the timing through history, where national health insurance fell behind or where it went further. Hacker explainsRead MoreUs Health Care System With Oecd1355 Words   |  6 PagesComparison of US health care system with OECD Referring to the health care performance analysis done by the commonwealth fund (put a reference), the US health care system consistently fails to achieve the balance between the service provided and the expenditure incurred. Although the U.S. spends more on health care than any other country and has the highest proportion of specialist physicians, survey findings indicate that from the patients perspective, and based on outcome indicators, the performanceRead MoreUnited States, Canada And The United Kingdom1565 Words   |  7 Pagesthe healthcare system of three countries, namely the United States, Canada and the United Kingdom. The three are one of the bigwigs of highly industrialized counties in the world. In order to fully identify the grounds of increased healthcare spending and the reason of its supposed fiasco in comparison to other developed countries, I will be employing the data I initially presented in the said exercise. The table and results that I will exhibit in this paper is the most recent health shares of GDPRead MoreUs Health Care System With Organization For Economic Cooperation And Development1522 Words   |  7 Pages Comparison of US health care system with Organization for Economic Cooperation and Development(OECD): Referring to the health care performance analysis done by the Commonwealth Fund, the US health care system consistently fails to achieve the balance between the service provided and the expenditure incurred. Although the U.S. spends more on health care than any other country and has the highest proportion of specialist physicians, survey findings indicate that from the patients perspective, andRead More The Broken Healthcare System of The United States Essay1495 Words   |  6 Pagesissue that is widely discussed and debated concerning the United States’ economy is our health care system. The health care system in the United States is not public, meaning that the states does not offer free or affordable health care service. In Canada, France and Great Britain, for example, the government funds health care through taxes. The United States, on the other hand, opted for another direction and passed the burden of health care spending on individual consumers as well as employers a ndRead MoreCurrent State Of Medicare Medicaid1187 Words   |  5 PagesCurrent State of Medicare Medicare enrollees in Utah have saved about $78 million on prescription drugs due to the ACA. Coverage for both brand name and generic drugs will continue to increase until the coverage gap is closed. The ACA also allows Medicare beneficiaries to seek preventive services without worrying about cost, due to the lack of deductibles and copays. This aids in detecting and treating health problems early on. In Utah in 2014, 220,972 individuals with Medicare used free preventiveRead MoreHealthcare Research Paper1063 Words   |  5 PagesHealth Care in the United States–For Better or Worse   Ã‚  Ã‚   With the United States being the only â€Å"wealthy and industrialized† country to be without a universal health care system, it is common to see cases where people either receive no treatment, poor treatment, or costly treatment. Approximately 100 million people are covered by the two Government insurance plans (Medicare and Medicaid) and roughly half of the nation is covered by employment-based insurance plans. These employment-based insuranceRead MoreFunding and Reimbursing Healthcare2514 Words   |  11 PagesUnited States vs. Foreign Nations: Funding amp; Reimbursing Healthcare Services United States vs. Foreign Nations: Funding amp; Reimbursing Healthcare Services In this document I will discuss the health care system of three foreign nations versus the United States. Specifically, focusing on how physicians and hospitals are reimbursed and funded in the United States as opposed to foreign nations. The three other foreign nations that will be involved in this discussion will be: GermanyRead MoreIdentification Of Potential Policy Alternatives1594 Words   |  7 PagesTierney, 2015), yet is more expensive than the UK plan. According to a study by Morgan, Li, Yau and Persaud (2017): adding universal public coverage of a model list of essential medicines to the existing complement of public drug plans in Canada could address most of Canadians’ pharmaceutical needs and save billions of dollars annually The United Kingdom (UK) offers two variants of its Pharmacare program through the National Health Service (NHS) system. The one includes a standard copayment (England)

Education And The Education System - 864 Words

Today, along with integration with the world on all aspects about education so the education system in my country also has many programs to help students easier gain access to the education of the world including the US. We know that English very important for students when they want to study in US so my education system has built an environment convenient for students such as English center, website, a program teach about English for students when they are at school, and STEAM system for students to study. First of all, in my country, the students have studied the lessons and special program before they come to the US. So, they have English classes to be able to get in US. Moreover, in my country, the students just have three years of High School, but then, they have two years of studying about English for students who want to go abroad to continue studying College. Almost students have completed four years of high school studies in order to qualify for admission to a College in US. Also, in my country, at school, there are a lot of tests of English as a Foreign Language would help to establish the ability to succeed in an American college. Because the English program is worthy as a requirement for entrance into US. For this reason, in my country there are English language schools or centers to help improve English language ability in English for students. Today, the School of English or English center opened in my country very much. Furthermore, the program teachesShow MoreRelatedThe Education System Of Education Essay1383 Words   |  6 Pages Education is one of the most important values in the progress of our society. It provides knowledge and enriches everything that characterizes us as human beings. Countries around the world like China and United States differs in the way of their educations system works. Although they beak some superficial similarities, the high school education of students of these countries have pronounced differences because of their economic situation, cultural values and family expectation. The economyRead MoreThe Education System Of Education914 Words   |  4 PagesMany Americans believe that even though the U.S. education system is meant to be integrated, but there are still examples of racism and the imbalance of educational opportunities among the different classes of people. In an article published by the U.S. News and World Report, it was stated that â€Å"lower wealth, lower health, lower parental education levels, more dealings with the justice system and other circumstances create a perfect storm that leaves blacks [and other minorities] without the sameRead MoreThe Education System Of Education1728 Words   |  7 Pagesdays of preschool, â€Å"We the People† have all passed through the education system. Now that I have moved to a higher institution of learning I reflect on the lessons taught by our school system. It seemed to me that the lessons were not to challenging. In middle school, the teachers showed great care for the students. By the t ime I was in high school, it seemed that the biggest goal of the teachers had shifted from giving a proper education, to rushing students through the next few years to push themRead MoreThe Education System Of Education1707 Words   |  7 PagesThroughout the history of civilization, education has been an important tool in shaping an individual as well as the society that the individual is a part of. In the older civilizations, only the elite upper class had access to education. This kept these people at the top of the social ladder, and suppressed the common people who did not have access to the same education as the nobles. We have come a long way since then, with every child having access to a free high school degree. However, thereRead MoreThe Education System Of Education Essay1139 Words   |  5 PagesI’m going to talk about today’s education system. Since the education being taught in the schools is for the generations to come. People need education to have a stable life in this country, to get a good job, and to support themselves financially. Therefore, are need to improve education overall. First, the students being taught in the classes are based on technology. We already know how technology is carrying how students perform in education. But in education today kids and students are surroundedRead MoreThe Education System Of Education1733 Words   |  7 Pagesdistance covered to go to school, sometimes discourage the students. The female children also would be denied education, because they would be sent off to marry or stay at home and work on farms or house chore. Most fathers considered it a waste to train a female as she will soon be a married off and the fathers name lost. Unlike in the urban areas where schools are properly supervised by education boards, to ensure quality and standard is maintained. Some schools only have not more than 20 students inRead MoreCreating An Education System For Education Systems2167 Words   |  9 PagesCreating an education system that is capable of preparing students for the future, education systems need to be configured into a new, more knowledge centered way of learning. Deconstructing established structures and routines in education systems involves several planning and practices coming together in learning and teaching to better reflect the demands of the 21st century world. Personalised learning advocates that educational systems must change from the traditional or industrial age of thinkingRead MoreThe American Education System Education1438 Words   |  6 PagesAmerican Education System Education plays important role in society. It determines the final development of an adult’s personality. In today’s society most jobs require a University degree. To receive a University degree students need to rely on a good education system. Does America provide this? The American education system has relied on the grade point average system for a long time. The problem with this is there is not a universal GPA grade point system varying from course to course. This createsRead MoreThe Education System And Public Education945 Words   |  4 Pagespeople must take upon themselves the education of the whole people and be willing to bear the expenses of it. There should not be a district of one mile square, without a school in it, not founded by a charitable individual, but maintained at the public expense of the people themselves’† (Strauss). Our founding fathers wanted our nation to be an educated nation. There were many who believed that only a chosen sh ould be educated, but there were those who saw education to be more pervasive. During theRead MoreThe Education System And The Lack Of Education982 Words   |  4 PagesWhile reading the research paper, one thing which is clear about the author is that he is someone who understands the need of education for every individual. He understands the importance of education and how it can change someone’s life completely. Throughout the paper, author tries to force the reader to understand the education system and the lacking in it. The author has used many references and is telling people to work hard as it is the key to success, in order to make our country flourish

Madonna and Child with the Chancellor Rolling by Jan and Eek. Oil Paintings Essay Example For Students

Madonna and Child with the Chancellor Rolling by Jan and Eek. Oil Paintings Essay One of the images that Im most fond of is the Madonna and Child with the Chancellor Rolling by Jan and Eek. This piece is one my favorites because it uses oil. When using oil the images of the paintings seem to realistically speak to me. This particular painting enables both fusion of tones and crisp effects and is unsurpassed for textural variation. The standard consistency of oil paint is a smooth, buttery paste. In this scene it depicts the Virgin crowned by a hovering Angel while she presents the Infant Jesus to Rolling. This painting has a wide range Of well detailed palaces, churches, an island, a towered bridge, hills and fields is portrayed, subject to a uniform light. Perhaps some of the Chancellors very many landholdings around Autumn are included in the vista. The small garden with many flowers identifiable including lilies, irises, peonies and roses, visible just outside the columns, symbolizes Mars virtues and life. There appears to be a series of illustrations of the seven deadly sins distributed among the details of the painting. I think the artist chose to paint this piece to portray a picture of mime, The painting might be connected with the appointment in 1436 of Rollins son Jean as Bishop of Autumn. Choose this painting because it spoke to me in a spiritual form of art where as could relate and visualize the moorhen as it happened. One of the paintings that dislike is the Head of Michael Pedro by Frank Reproach, In retrospect see it as very abstract and vague, This painting is not as clear and precise in the use of line contour. Although it does use oil as the medium it doesnt use oil painting to its full capacity. Eel it leaves more to imagination instead of leading you to what the artists is trying to portray, which is a portrait of an art historian and philosopher. Prank Reproach might have chosen to paint this painting because of his admiration and friendship with Michael Pedro. Although some people can see past the less than expressive properties in this painting cannot get past how each stroke of th e brush isnt confined With order or arrangement. Overall feel this painting With the right distinct lines and use of oils could have been a great picture to a great man.

Marketing Methods About Cadbury Chocolates Essay Example

Marketing Methods About Cadbury Chocolates Paper The biggest challenge facing existing companies globally is sustaining continued growth and expansion. The two main methods that can be adapted by companies to expand their operations are the introduction of new products in the market or expanding organically by updating on the already existing product. The Cadbury Chocolate Company has decided to use the former method whereby the company wants to introduce a new slimming chocolate bar into the Australian market. The Cadbury Chocolate Company was founded in 1932 and it remains the biggest manufacturer of chocolate in products in the world. The company has other product portfolios and other famous brands like snack, dairy milk range, time out bars, milk tray, crà ¨me egg and crunchie. To ensure that the customers become aware of the new slimming chocolate bar that the company is introducing in the market, intensive market research need to be carried out(Stone Desmond, 2007). The type of market research methods Market research is simply the collection and analysis of data to ensure that the customer needs and wants are satisfied. Market research helps in decision-making and reduces the risk the Cadbury Chocolates Company may encounter when introducing the new slimming chocolate bar. Market research is vital in every business because the marketing executive learn about potential customers, potential competitors, consumer wants and consumer needs. Consumers have different tastes and preferences, which determine the needs and wants. Carrying a market research will help the company to establish a target market hence providing a focus for marketing activities. We will write a custom essay sample on Marketing Methods About Cadbury Chocolates specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Methods About Cadbury Chocolates specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Methods About Cadbury Chocolates specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The company will also be able to estimate the correct amount of the new slimming chocolate bar to manufacture and supply in the market. The type of research methods that would be the most appropriate for the Cadbury chocolates to use will be the primary data. Primary data collection method is more focused and effective than the secondary research method. Primary research can be conducted by use of questionnaires, contacting consumers directly and carrying out general market observation (Grbich, 2004). There are various methods that can be used to conduct a primary market research and they are discussed below. Conducting Interviews This is the most common method that is associated with market research. The interview can be face-to-face, telephone or over the internet. The advantage of telephone interviews is that it can cover a wide geographical area and it is cheaper than face-to face interviews. On the other hand, face-to-face interviews are conducted between a market researcher and a respondent. Conducting market research using this method ensures that the researcher gets a lot of information. Face-to-face also allows the use of pictures and products that need to be introduced in the market. The Cadbury chocolate company can also use internet whereby individuals who access the company’s website are requested to fill electronic questionnaires (Stone Desmond, 2007). Mail survey In most countries, the most appropriate method to use for the collection of primary data is mail survey. The Cadbury chocolate company can design questionnaires and mail them to a number of respondents. To improve the level of response from the respondents the company may prompt or remind the respective respondents. Focus group A focus group is made up of respondents who are based together in the same room. The market researchers from the Cadbury chocolate company should work with the focus group to gather in depth qualitative feedback. The focus group can be composed of 20 to 30 respondents. Personal opinions, discussion and beliefs are encouraged and the market research will explore precise areas that are of interest to the Cadbury chocolate company. The area of interest in this case will be to hear the views of various respondents concerning the introduction of the new slimming chocolate bar onto the Australian market. This method is more effective because the research can be covered in depth. The researcher and the respondents have a chance to interact hence colleting the true personal opinions (Zikmund Barry, 2013). Product test The Cadbury chocolate company can display the new slimming chocolate bar to the market. Potential customers are given a chance to visit the store and their purchase behavior is observed and recorded. The market researchers will then contemplate the response of the customers towards the new slimming chocolate bar. The market executives will also learn more about the packaging of the product and the way the customers would like the product to be packaged (Zikmund Barry, 2013). Use of Diaries The Cadbury chocolate company can choose a number of customers and request them to complete a diary that lists and records their purchasing behavior on the new slimming chocolate bar at a specified period either weekly, monthly or annually. This method demands for substantial commitment from the respondent but it is very effective. After collecting this information, the company’s marketing executive will have a clear picture on the purchasing behavior of the customers (Adams Birn, 2004). The use of the above discussed market research methods is more effective than the use of secondary method of data collection. This is because primary data collection method provides the marketing executives with the clear and real picture of how customers will respond to the new slimming chocolate bar when it is finally introduced in the market. How the Cadbury Chocolate Company make use of Qualitative and Quantitative research? Justify your choices. Qualitative and quantitative researches are the two kinds of research employed in marketing research that will assist Cadbury chocolates to be successful in their new product. Quantitative and qualitative research will be useful since they come up with data that is valuable in understanding the needs of consumers. The usefulness of quantitative and qualitative research in Cadburys is discussed below: Qualitative research When trying to introduce a product into a new market qualitative research is very effective. This is because it assists in getting to know what is inside the customer mind. Cadbury chocolates will make use of Qualitative research as an exploratory research aiming at determining the consumer’s value and altitudes towards the new slimming chocolate bar. Through qualitative research, there will be an in depth understanding on the need of introducing the chocolate bar in the Australian market. Qualitative research will help to explain the purchasing logic, which explains why individuals will buy the product. This will be the basis of identifying the real market segments for customers who will purchase the product. The research will also help in understanding the behaviors of customers and how they will respond to the new product (Grbich, 2004). Qualitative research will also be a useful tool for determining the importance of the new product to a customer. In most cases, people are faced with difficulties of what to ask during the research but with qualitative research there will be a process, which identifies the issues and discovers what is important to customers and why. Since qualitative research relies on some interaction with the customer like observation, depth interviews and focus group a full range of responses will be given revealing areas that are either negative or positive. The research will also determine the ideas that generate a number of responses. This is very useful to the ongoing introduction of the product because new ideas concerning the product will be generated (Stone Desmond, 2007). Qualitative research is familiar in the market research business and companies make use of the focus group to test their products. Focus group in this case will help Cadbury test their products and explore if the chocolate bar they want to introduce in the market will meet customers’ needs. Focus group delivers data that is descriptive and very rich; views of the respondents concerning the new product are also gathered. Through the focus group, people who will be consumers share their insights since they have a lot of experience. Their attitude towards the product will also be examined and it will assist Cadbury venture in the new market (Zikmund Barry, 2013). Quantitative research The main reason for a business to conduct a quantitative research is to become aware of how people in a population share certain characteristics and ideas towards a certain product or service. Quantitative research is designed to produce reliable and accurate measurement that will allow statistical analysis. In their introduction of a new product in the market Cadbury will use quantitative research to measure the behavior, performance and attitude of their will be customers. They will become aware of the people who use their products and those who have interest in the chocolate bar that they will be introducing. Quantitative research is used to estimate the potential of a business and measures its size and the segments that exist in the market. This will assist Cadbury conducts the need assessment and understand human behavior towards the new product (Adams Birn, 2004). Quantitative research through advanced statistical techniques like regression, cluster analysis and correlation will be used to create models that predict the consumer’s opinion towards the new sliming chocolate bar. Since it is deeply rooted in the statistics and numbers data is easily changed. This will be effective in measuring product awareness, determining the market size and establishment of customer profiles. Prudent recommendations will be compiled since quantitative research involves a large sample size of customers who are surveyed. There is added advantage of making use of quantitative research because Cadbury will come up with projectable data that is essential in defining their long term strategy (Zikmund Barry, 2007). Quantitative research makes use of questionnaires that are administered to a large number of respondents. This is important because it allows some statistical analysis such as calculating the percentage or mean score. Through the questionnaires, Cadbury will be given a representative picture of what consumers think regarding the new chocolate bar. This means that there will be an understanding of the response of consumer’s towards the new product (Stone Desmond, 2007). Quantitative research makes use of survey to collect information regarding the customer’s views towards a product. Speaking to a large number of customers is effective because clear views are given. The survey can be repeated several times to monitor change in opinion regarding the new product. Face to face will work very well for Cadbury because an explanation is needed and the new product needs to be shown to the customer. Making a survey by use of telephone is also effective because it gives the customers a chance to give their views regarding the new product (Grbich, 2004).